This past Thursday night, while unconfirmed reports spread about an incident at Brown University, CNN’s Kaitlan Collins took to social media, highlighting the uncertainty and pointing viewers to her network’s 9pm newscast.
Although it is by no means a perfect news source, her message seemed accurate for numerous observers. It stands as one of the broadcasters where one can locate reality-based and largely reliable reporting – notably during breaking news situations such as the one unfolding in the vicinity of a New Hampshire storage facility.
A Vulnerable Position During a High-Stakes Tug-of-War
But the news network, now 45 years old, finds itself in a uncertain position as two massive media corporations vie for ownership of its parent company, Warner Bros Discovery.
No matter the result, the future of CNN has become part of a high-stakes game of business acquisition, not as a question of what helps the information-seeking public.
“Here is one more case of the profound systemic issues with origins in many years of governmental choices,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.
The debate about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a larger point.
“The narrative is crafted as a business story with key players as the protagonists, but there is scant discussion of the common good,” Pickard said.
A Further Factor: The Former President
The CNN scenario is further muddied by Donald Trump’s opinions about a network he has consistently labeled as perhaps his main “fake news” foe.
Think back to the cries of “CNN sucks!” at Trump's rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.
Trump now asserts that the network requires new ownership. This can be interpreted as ownership that will insulate him from journalistic oversight. That is part of why he appears to support Paramount Skydance, which has made a hostile bid.
He has grounds to favor that bidder more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently placed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that storied news network.
A Possibility of More Uncertainty
Significantly, if Netflix is successful, CNN and other cable outlets would first be separated into a standalone company. This might be a relief to many at the network, but it’s far from a secure position. That structure could set up CNN for a future sale. There is no finish line.
According to Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance stated that competition laws should block both deals.
“Each proposed deal would be bad for the country, and both should be challenged by the government,” Wu recently wrote.
The Core Issue and a Potential Solution
No matter the outcome in this situation, the bigger problem persists.
“Our current system is a profoundly system hostile to democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard said. Government actions – originating in the 1930s and 1940s – helped to foster this overly commercial monster, and new policy decisions can tackle it.
Can reform occur in an era where the head of the FCC will not confirm that the agency is independent? Reform is very unlikely now, but that doesn’t mean it will not happen in the future.
Measures that support independent news organizations, reinforce local journalism, fund public media, and prohibit the accumulation of media power in very few hands are not only possible – they are vital for a healthy democracy.
In the world of media ownership, bigger isn’t better. And news organizations like CNN must not be tools in the newest merger game.